Converse began to find its way into popular culture in the 1940’s when America’s youth began sporting their “Chucks” off the court. Today, “Chucks” are worn by artists, musicians, trend setters and pop culture icons. At the same time, Chuck Taylor shoes are not tied to boundaries. Converse resonates across generations and is imbedded in society. In nearly a century, and more than 750 million shoes later, the soul of Chuck Taylor lives on in every product Converse makes.
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