Well known for its trademark rock ‘n’ roll inspired pieces, Religion initially launched in 1989 as a line of t-shirts and sweatshirts aimed at the rave scene and drug culture. Located in East London’s edgy fashion epicentre, Religion quickly developed from a relatively underground label to a distinguished and unique brand within the international marketplace. Inspiration from music still continues to be a heavy influence behind every collection. Religion’s innovative design strategy has made it a must-have for fashion fanatics. Its trademark graphic prints, alongside paparazzi shots of style icons Kate Moss, Gwen Stefani, Victoria Beckham, Kylie Minogue and Carl Barat wearing Religion have catapulted the brands profile into the fashion and media spotlight.